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Disaster Turned into a Sweet Treat
Here's some sweet news: people all over the country can still enjoy that crown jewel of New Orleans, the King Cake, this Mardi Gras season.
For your information, a King Cake is made from a coffee cake mixed with a French pastry that is loaded with history just as its flavor. The cake is a bakery delicacy formed into an oval-shape. It is adorned with noble colors or Gold for Power, Purple for Justice and Green for Faith. These three colors represent the jeweled crown that worships the three wise men that gave gifts to the Christ Child. Concealed inside the cake is a small plastic baby and being the "King for a day" is given to someone who unveils it.
In New Orleans, the famous Randazzo's Camellia City Bakery were the ones who produced the talked-about King cakes. Even if tragedy had struck them with Hurricane Katrina, the store still opened just recently. Together with DHL, they had a special program for the people of New Orleans, the displaced and the active for Mardi Gras, to restore back the taste of home.
"Continuing local traditions like Mardi Gras helps revitalize the New Orleans economy, improves morale and shows the world that we can rebuild and re-establish the culture that has made New Orleans special," Tricia Zornes, the owner of Randazzo's justified.
To help the rebuilding and celebrate the reopening, shipping company DHL developed a festive, co-branded shipping box, specially designed to open from the top to protect the rich icing and traditional shape.
Zornes added that after almost everything was gone, the shipper's sales representative gave all of his energy and time in helping restore back the bakery, from the expensive baking tools to the construction itself. Zornes said, "In addition to helping us create a new distribution process, he went beyond the call of duty in offering to help paint, or do any odd jobs that would help us get up and running quickly."
"DHL has been committed to leveraging its resources to support disaster relief and long-term reconstruction along the Gulf Coast, and is now pleased to be able to support the private sector in rebuilding their businesses and their livelihoods," said Kay Hart, Senior Vice President, Corporate Communications, DHL Americas.
For your information, a King Cake is made from a coffee cake mixed with a French pastry that is loaded with history just as its flavor. The cake is a bakery delicacy formed into an oval-shape. It is adorned with noble colors or Gold for Power, Purple for Justice and Green for Faith. These three colors represent the jeweled crown that worships the three wise men that gave gifts to the Christ Child. Concealed inside the cake is a small plastic baby and being the "King for a day" is given to someone who unveils it.
In New Orleans, the famous Randazzo's Camellia City Bakery were the ones who produced the talked-about King cakes. Even if tragedy had struck them with Hurricane Katrina, the store still opened just recently. Together with DHL, they had a special program for the people of New Orleans, the displaced and the active for Mardi Gras, to restore back the taste of home.
"Continuing local traditions like Mardi Gras helps revitalize the New Orleans economy, improves morale and shows the world that we can rebuild and re-establish the culture that has made New Orleans special," Tricia Zornes, the owner of Randazzo's justified.
To help the rebuilding and celebrate the reopening, shipping company DHL developed a festive, co-branded shipping box, specially designed to open from the top to protect the rich icing and traditional shape.
Zornes added that after almost everything was gone, the shipper's sales representative gave all of his energy and time in helping restore back the bakery, from the expensive baking tools to the construction itself. Zornes said, "In addition to helping us create a new distribution process, he went beyond the call of duty in offering to help paint, or do any odd jobs that would help us get up and running quickly."
"DHL has been committed to leveraging its resources to support disaster relief and long-term reconstruction along the Gulf Coast, and is now pleased to be able to support the private sector in rebuilding their businesses and their livelihoods," said Kay Hart, Senior Vice President, Corporate Communications, DHL Americas.
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